Part of owning and operating a business is finding customers for your product or service. Google is the most widely used search engine, and failing to appear on searches can be detrimental to your possible growth. Fortunately, Google has an amazing platform to rank higher in searches, Google My Business. Not only is it possible to grow your overall ranking using GMB, but you can also appear more frequently in your local area. We hope to give you a better understanding of what Google My Business does, as well as how to get started.
Getting started using Google My Business.
You might be asking, “what is Google My Business?” To put it plainly, this is a free service allowing you to claim your business’s listing and information found through Google searches. Claiming your listing allows you to edit your information and provide images to those who may view it. The ultimate goal is to satisfy your end user, converting them into a paid customer.
There are a few must-haves for setting up Google My Business. You will be required to provide your business name, address, email, website URL, and a phone number to get started.
Some other information you can provide includes images, hours of operation, business category (marketing, advertising, etc.), and accessibility.
Google has a specific set of guidelines detailing what businesses are allowed, and which are not. Part of these requirements is that your business must have a physical location.
There are some exceptions to the rules, but overall, if you’re providing accurate information and interact with your customers in person during business hours, you should be eligible.
For a more in-depth list of guidelines, visit Google support
Optimizing & Expanding GMB
Once your business is successfully listed on Google My Business, you should start perfecting your listing.
If you want people to trust your business, try getting some reviews. In addition to receiving the review, make sure you are always responding and engaging with the review and customer.
As stated above, it is strongly recommended to include images on your listing. These images should be high-quality, and related to your business products or services. Make sure to include your business logo and a cover photo above all else. The businesses that do have images receive roughly 35 percent more click-through than those lacking images.
Google is heavily SEO (Search Engine Optimization) dependent. What does this mean for a business owner? A major element of SEO is the use of keywords and phrases. When listing on Google My Business, you will want to be sure to include keywords that are directly related to your business.
Sticking to the topic of SEO, utilize your Google meta description to your advantage. This is the brief description listed underneath of the actual Google listing. Essentially, it is organic ad text which can make a significant impact on both your Google listing, and whether or not people visit your website.
Local 3 Pack
If you’ve ever been in the mood for some good eating, you’ve likely turned to Google. Certain terms, such as “near me”, or geographic reference (searching for a certain city or zip code) included in searches typically brings up three local listings. Simply searching a term that would mainly involve geographically bound businesses will automatically pull up a local 3 pack as well. For example, solely searching “restaurants” will bring up the top 3 local restaurants in your vicinity.
This is Google’s Local 3 Pack, formerly known as the Google 7 Pack. The listing process was changed to provide more information per listing.
So, earlier it was mentioned to get some reviews for your business on Google. This is due to recent changes allowing you to show up on google local listings with only one review now, instead of the previously required five. In some cases, if there are not enough businesses with reviews, you might place in the local three without any reviews.
Ranking high enough to appear on local listings is massive. It’s a bragging rights situation of sorts. The local 3 pack appears above all else on google, and people are extremely likely to choose a business from the three.
Make yourself known. If you want to beat your competition, people need to know who you are and what you have to offer.
Climbing the ranking ladder for Google can be difficult, especially in markets that are extremely competitive such as restaurants. For the local pack, your best bet is to focus as heavily on your organic rank as possible. Make sure to have phenomenal copy and content/images. Also, ensure that your Google My Business information is completely accurate.
It’s 2019, be absolutely sure to get engaged with social media platforms! Facebook, Pinterest, and YouTube are incredible tools for growing your business, especially organically. These pages can also appear in Google searches, further increasing your chances of landing customers.
Get Started Today
Google is a wonderful platform to grow your business with. This post covers some of the fundamentals of utilizing Google My Business. However, as you can probably imagine, there are countless tips and tricks available to rank better.
Just remember to stay active, frequently update and improve your listing, and adjust your keywords and information as needed. The better crafted your copy and content are, the more likely you are to succeed. Contact us for a more in-depth consultation if you have any questions.